Another step forward, another layer, another level of uniqueness: The Custom Gear experience just got the Royal Enfield touch. This new offering by Royal Enfield is an interesting addition to the definition of a biker. The biking community is a vibrant expression of identity and affiliation. In my experience, I don’t think car owners bond with their 4-wheelers quite the same way that I have observed bikers bonding with their 2-wheelers. They give them names, treat them affectionately, empower them with personalities, and in conversations address them as if they harness a soul (and maybe they do!). This to me is a great showcase of identity and affiliation.
Custom Chrome 500 by Bull City Customs
The more unique your identity, the more defined your level of individuality, the more you stand out in a community which thrives on appreciating the special. Taking this gift of identity, and highlighting the special, Royal Enfield has collaborated with four custom build houses in India to create a new range of gear inspired by the custom build culture! Each range carries with it a distinct connect to the custom build motorbikes built by each one of the four design houses: Inline Three, TNT Motorcycles, Bull City Customs, and Bombay Custom Works. Custom builds of the best-selling models like the Classic 500 and the Continental GT, work as the foundation of each design line.
Samrat Som, Head, Apparels and Accessories Business, Royal Enfield, India
Applauding the efforts of the custom builders, Samrat Som, Head, Royal Enfield Apparel & Accessories Business at Royal Enfield said, “Royal Enfield has always been the preferred canvas for those seeking motorcycle-nirvana through the custom route. Collaborating with the custom builders is the brand’s way of celebrating a motorcycling inspired way-of-life; a life that values timeless aesthetics, simple essential use of technology and the spirit of the relaxed explorer. We applaud the efforts of these custom builders for creating ingenious artworks with our motorcycles which are a clear representation of quirkiness on roads. And with our refreshed collection of gear and helmets inspired by these motorcycles we assure our riders of a unique riding experience which goes far beyond just motorcycles.”
Custom Classic 500 by Inline 3 Motorcycles
The resurgence of the Royal Enfield brand has been in so small part been led by their efforts at building experiences and communities around their products. Countless RE memes abound the internet and social media space – with a healthy amount paying tribute to this now legendary brand and the strength of its community. Today the anchor of the RE brand, is not limited to the engineered products, but extends to the lifestyle associated with it. Customization, adventure, ruggedness, steel, chrome, leather are all evident in the new collection. Basic offerings start with custom build motorcycles on T-Shirt prints, and extend to a line of helmets, gloves, belts, badges, and boots. All of these can easily be paired with the RE denims and cargo pants selections. The newcollection will be available at conventional as well as specialty sales channels of Royal Enfield which includes existing dealerships, company stores, exclusive gear stores (EGS), online gear store (OGS) shop-in-shop (SIS) and e-commerce portals.
Custom Continental GT by TNT Motorcycles
We hope the future brings more such tie-ups with design houses across the country and the custom design lines for the RE gear add a lot more vibrance to an already affiliated community.
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